Marketing Ideas For Small & Medium Businesses

Description

Our Trainer will be talking on both online and offline marketing ideas and promoting a business based on those elements is a powerful way to differentiate. They will skip the marketing jargon and discuss on marketing ideas that can create impactful, meaningful work which drives business results and inspires customers. The unique feature of this course is that, rather than focusing on abstract theorizing of marketing philosophy at the multinational corporation level, it is designed to train learners to understand marketing concepts at the small and medium business level. Through a workshop style learning approach, participant will understand on suitable marketing initiatives for their businesses. Thereby they are able to enhance their business marketing programs and through time, uplift their business performance.

Topics include:

• Introduction to Marketing: Understanding the Basics
• Identifying Target Audience and Market Segmentation Strategies
• Developing a Unique Value Proposition (UVP) for your Business
• Creating a Strong Brand Identity
• Cost-Effective Marketing Strategies
• Leveraging Social Media Marketing
• Content Marketing Strategies for on a Budget
• Email Marketing Best Practices
• Building an Online Presence: Website Essentials and Beyond
• Search Engine Optimisation (SEO) Essentials for Website
• Pay-Per-Click (PPC) Advertising Strategies
• Traditional Marketing Tactics (Flyer Distribution, etc)
• Referral Marketing Programs
• Partnering and Collaborations
• Effective Customer Relationship Management (CRM)

Who is it for
This course is for people wanting to understand marketing basics. The focus is on what business marketing actually is and some marketing Ideas for your business. A range of off-line (traditional) marketing channels and online marketing will be discussed.

Course Cancellation/Reschedule Policy
We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.

Contact us now at (65) 89493392 or submit online form here for enquiry on this online course.